The first thing I would like to highlight is the bureaucratic apparatus. If you do some kind of event, then usually when you reach it through economists, lawyers and so on, then nothing remains of this artistic project. But can we defeat this bureaucracy now? – unlikely. You need to try to abstract from this. Second, now museums, like cinemas, must earn money. A very bad trend. Here the museum is aimed not at education, but at ratings. And there is not obvious, but rather strong competition between museums. I think this is very wrong. It is necessary to create a cultural environment in the city so that a person chooses not between museums, but between, say, a museum and a shopping center. I really want people to spend more time learning something. I am in this environment, and I know what is happening and where, but most people do not get this information. It seems to me that it is necessary to create a single platform, a site where all information about all the museums in the city will be concentrated.
And, thirdly, there is a persistent stereotype that a museum is a dead boring place. A modern museum is a space where you can spend your time interestingly. For example, most of our projects are aimed at a young audience. It is necessary to convey that museums are not boring, interesting, and even more “entertaining” than cinemas. These are probably three main problems.