Our world is constantly transforming, and now we stand at the turn of ages old and new – not only in reality but also in people’s minds. A year ago, no one could have imagined that there would be uprisings all over the world and a global economic collapse. No matter what happens, everything will ever pass – only art, which will always delight the eye and save the purse, of course, if you were able to make the right choice. At the moment no one can say exactly what the outcome of such events in the art market will be. Will everyone run to the galleries or continue to buy online – because it turned out to be as easy as choosing a new dress. You can of course buy any piece of art online today as mentioned earlier, so you can safely use the Vanilla card. What’s more, you can find out all the details about the balance, activation, and account on this website http://dressthat.com/www-vanillaprepaid-com-check-your-vanilla-prepaid-card-balance/. So, all your purchases in the near future will be safe and fast, and most importantly, convenient if you use the Vanilla card.
But as one famous New York gallery owner from Chelsea said, “What do smart people do? They look for and buy the right works of art. Study, listen, observe! It’s your observation that counts!” In an era of globalization and continued social distancing, it’s important to know where to look for the best.
What It the Art Market
As one of the components of artistic communication as a broader phenomenon, the art market is directly interwoven into the cultural, historical, social, and economic context of social development. It can be stated that the art market is equally entwined with the artistic and aesthetic, as well as with the material evaluation of a work of art.
The art market can be understood in a narrow and broad sense. In the narrow sense, the art market is an exclusively economic category that implies a general order of prices for a particular artist’s work of art, its investment appeal, and the mediation of transactions for the purchase and sale of works of art. However, the art market cannot be concluded solely within the framework of these actions. A work of art encapsulates spiritual, intangible values which, due to the uniqueness and uniqueness of works of art, are quite difficult to assess, so the art market finds itself entangled with various ways of justifying the value of an artwork, lying outside of pragmatic meanings. What’s more, you can see all the art forums here and you’ll find exactly what you need! Monthly schedules and dates and times as well as interesting videos of past art forums can be found on this site. So, don’t miss your chance to visit all the forums this year!
For artists, the problem of their promotion on the art market has always been relevant. The very notion of promotion is not a scientific term from the point of view of cultural studies. Let’s try to outline the boundaries of what will be understood under the word promotion within the framework of this study. The promotion of an artist on the art market implies a set of the following actions:
· Creating, broadcasting, and implementing in the consciousness of the public the necessary personal image of the artist;
· informing about the quality and level of products created by the artist, confirmed by the expert community;
· stimulating customer activity through demonstrations, screenings, and exhibitions;
· Justifying the price of the artist’s work.
Online Auctions
If five years ago, selling art through the Internet and social networks seemed like something fantastic and poorly realized, primarily because experts believed that it was impossible to provide a decent service to potential buyers using new technology, today the opposite is true.
Despite the active development of various small platforms with online auctions and other online tools for the secondary market (Paddle8, ArtList, Artfinder, and others), including projects based on the model of auction aggregators like Invaluable, the main prospect of a significant increase in sales is waiting for the online division of the traditional auction houses. It should also be noted that the managers of the large auction houses also see this prospect – the share of trades, which are held exclusively online, is constantly increasing compared with previous years.
Phillips
Here it is worth mentioning more about the experience of Phillips, which has been at the forefront of implementing new technologies. It developed a new online bidding platform: customers can use it on a desktop computer, tablet, or phone. Its main qualities are the maximum approximation of the online bidding process to offline bidding. For example, the editor controls four cameras located in the hall where the bidding is taking place so that the experience of the client participating outside the walls of the auction house is complete. Special developments were also made in the area of image and sound transmission: the client can now see high-quality video and pictures, as well as hear everything that is going on in the hall. In late spring, Phillips also launched the ability to bid on upcoming auctions: now you can not only leave a certain amount in advance but also change its value, as well as receive alerts on upcoming auctions and overlapped bids.
In promotion and sales – directly and indirectly – the importance of social networks continues to grow. In this case, the leadership here by a large margin is Instagram: 57% of galleries surveyed believe that this platform allows them to increase awareness, and 35% believe that it also helps in sales (versus 42 and 7% for Facebook, respectively). Auction houses also pay attention to the active promotion of their accounts on Instagram. Sotheby’s had a 102% increase in the number of subscribers from March 2016 to 2017, Phillips – 83%, Christie’s – 78%. This also shows a steadily growing interest among users in content that is somehow related to art.
Online Art Market
Consequently, virtual art galleries have taken the Internet by storm in recent years. While major international art fairs, such as the world-famous Art Basel and Frieze, and new art fairs, such as the biannual Asia Contemporary Art Show, are bringing together artists and galleries from around the world for easy viewing and access for Interested Customers looking to buy, the general consensus is that this is no longer enough.
According to industry experts, online channels offer opportunities for new artists and new buyers to interact with established artists, sellers, and buyers. As trust and technology grow, so does the level of interest in this new way of buying art.